The innovative canning system employed by Tree House Brewing Company for its popular line of hazy, fruit-forward IPAs, often referred to colloquially as “juice,” represents a significant advancement in craft beer packaging. This automated process ensures the freshness and quality of these hop-forward beverages are preserved from the brewery tank to the consumer’s glass. It allows for minimal oxygen exposure and rapid packaging, crucial for retaining the delicate aromatic compounds and vibrant flavors characteristic of these beers.
This technology has played a key role in the brewery’s success, enabling them to meet the high demand for their products while maintaining consistency and quality across large production volumes. The speed and efficiency of this automated canning line also contribute to the brewery’s sustainability efforts by reducing waste and optimizing resource utilization. Historically, maintaining the quality of these hop-forward beers during packaging has been a significant challenge for brewers. This system represents a direct response to that challenge, significantly improving the shelf life and overall consumer experience.
