The not-from-concentrate orange juice dispensing system commonly associated with the Florida’s Natural brand typically consists of a refrigerated unit containing a large bag-in-box reservoir of juice. This system connects to a dispensing mechanism that chills and pours the juice directly into a consumer’s cup. This approach seeks to offer a fresher, higher-quality product compared to traditional reconstitution from frozen concentrate.
Such systems offer several advantages. Eliminating the need for consumer reconstitution provides convenience and ensures consistent product quality. Maintaining the juice in a chilled, sealed environment preserves flavor and extends shelf life. This dispensing method, when coupled with a brand prioritizing minimal processing and not-from-concentrate production, contributes to a perceived premium quality, appealing to health-conscious consumers. The development and adoption of these systems reflect a broader trend in the beverage industry towards offering fresher, more convenient, and higher-quality products.