Pledge the Pink 2025 is a global campaign to raise awareness and funds for breast cancer research. The campaign was launched in 2015 by the Breast Cancer Research Foundation (BCRF) and has since raised over $100 million for breast cancer research.
The campaign’s goal is to accelerate the pace of breast cancer research and to ultimately find a cure for the disease. Pledge the Pink 2025 is supported by a number of major corporations, including Bank of America, Estee Lauder, and Ford Motor Company. The campaign also has a number of celebrity ambassadors, including Olivia Newton-John, Shannen Doherty, and Fran Drescher.