Ready-to-drink (RTD) alcoholic beverages in flexible packaging offer convenience for consumers seeking portable and single-serve options. These premixed cocktails, often featuring popular spirit brands and various flavor profiles, provide an alternative to traditional bottled or canned drinks.
The growth of the RTD market reflects evolving consumer preferences towards convenience and portability, particularly for outdoor activities and social gatherings. This format reduces the need for mixing ingredients and carrying glassware, appealing to a wider demographic. Additionally, the lighter weight and reduced packaging can contribute to lower shipping costs and a smaller environmental footprint compared to glass bottles.
